Social networks – will they help or hurt in your marketing?
Social networks, such as MySpace and LinkedIn started off with a small following of early adopters who used them as they were intended to be used, simply to connect with other users. As time went on...
View ArticleUsing contests to gain exposure
A relatively easy and inexpensive way to generate exposure for your business is by holding a contest. By offering people the opportunity to get something for free, you can cause even those that are not...
View ArticleUsing handwriting to get their attention
Do you remember the last time you went to the mailbox? Chances are that you shuffled past the bills, set aside the credit card and mortgage offers and perhaps glanced at a postcard or two but when you...
View ArticleStill don’t know what guerilla marketing is?
We recently posted about guerilla marketing but some people still are not sure what it is or how it can work for them. Back in August CNN also reported on some guerilla marketing tactics that various...
View ArticleWhat is guerilla marketing?
The term “guerilla marketing” has been used to describe many types of marketing, often times erroneously. In it’s simplest form, guerilla marketing is using unconventional or outrageous techniques to...
View ArticleFlash mobs, Ford and bad ideas
Flash mobs were the new, hot thing about 2 years ago and then they quietly disappeared, as people got bored of the idea. Now Ford is trying to use Flash mobs to promote the Ford Fusion. The problem...
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